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Basic Instinct – A Leader in Beauty Products and Sexual Wellness

Basic Instinct is the Nordic region’s leading distributor of beauty products and sexual wellness products. Since our founding in 2010, we have been at the forefront of changing and improving the way people experience and shop for intimate care products. Our goal is to offer products that don’t just enhance everyday life, but have the power to transform it.

INNOVATORS AND INDUSTRY PIONEERS

With a unique combination of PR, technology and pop culture, we have developed a product portfolio that sets high standards for safety, quality and environmental responsibility. We have played a key role in the development of the world’s first ISO standard for sex toys, and we don’t just follow trends – we create them.

Curated wellness, intimacy
& self-care for modern living.

POST / VISITS / COURIER:

Munkbron 11, 2nd floor
111 28 Stockholm
SWEDEN

LAGER:

Fabriksgatan 3
533 33 Götene
SWEDEN

Tel: +46 (0)8 651 05 20

CUSTOMER SERVICE

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FAST DELIVERY

1–3 business days

DISCREET SHIPPING

Neutral packaging

SECURE PAYMENTS

Qliro, Card & Swish

SWEDISH COMPANY

Customer service in Sweden

CAREFULLY CURATED

Only products we love

2026 Basic Instinct / JLA Projects AB.