Privacy Policy
At Basic Instinct, we value your privacy and want you to feel secure when shopping with us or using our website.
Data Controller
JLA Projects AB, which operates Basic Instinct and basicinstinct.se, is the data controller responsible for the processing of your personal data within the scope of our business operations.
This means that we are responsible for ensuring that your personal data is processed in accordance with applicable data protection laws, including the EU General Data Protection Regulation (GDPR).
What personal data do we collect?
When you shop with us, create an account, contact us, or use our website, we may process personal data such as:
- name
- address and shipping address
- email address
- phone number
- order and purchase history
- customer number
- information you provide when contacting our customer service
- Technical information, such as your IP address and information collected through cookies
Why do we process your personal data?
We process your personal data for purposes including:
- process and deliver your order
- administer payments
- handle returns, complaints, and customer service
- communicate with you about your order
- comply with legal obligations, such as accounting requirements
- send newsletters and marketing materials when we have a legal basis to do so
- develop and improve our website and services
Data processing is carried out, depending on the purpose, based on the performance of a contract, a legal obligation, a legitimate interest, or consent.
Who can access your personal data?
In order to provide our services, we may share personal data with vendors and partners who help us process your purchase and run our business, such as:
- payment providers
- transportation and logistics companies
- e-commerce, IT, and system service providers
- communications and marketing service providers
We only share the personal data necessary for each specific purpose.
Some recipients process personal data on our behalf as data processors, while others—such as certain payment service providers—process data as independent data controllers.
Cookies
We use cookies and similar technologies on our website. Cookies can be used, among other things, to ensure the website functions properly, to remember your settings, and for statistics and marketing.
You can read more about the cookies we use and manage your settings through our cookie management tool.
Newsletters and Marketing
If you have subscribed to our newsletter, we may use your email address to send you information about our products, offers, and news.
You can unsubscribe at any time by clicking the link at the bottom of our emails.
Order confirmations and other information necessary to process your purchase will be sent regardless of whether you subscribe to our newsletter.
How long do we retain your personal data?
We retain your personal data for as long as necessary for the purpose for which the data was collected or for as long as we are required by law to retain the data.
Data subject to accounting laws, for example, is retained for the period required by law.
Your Rights
Under the GDPR, you have the right, among other things, to:
- request information about what personal data we process about you
- request the correction of inaccurate data
- in certain cases, request that your data be erased
- in certain cases, request that processing be restricted
- object to certain processing
- withdraw consent you have previously provided
- in certain cases, receive your data in a structured format
If you believe that we are processing your personal data in violation of applicable data protection laws, you have the right to file a complaint with the Swedish Data Protection Authority (IMY).
Contact
If you have questions about how we process your personal data or wish to exercise any of your rights, you can contact us via our contact form.
Data Controller:
JLA Projects AB
Basic Instinct
Corporate ID: 556727-3635
Email: support@basicinstinct.se
Address: Munkbron 11, 2nd floor, 111 28 Stockholm, SWEDEN