About Basic Instinct – a leading distributor in beauty, beauty tech, and sexual health
Basic Instinct is a leading distributor in the Nordic and Baltic regions in the fields of beauty, beauty tech, K-beauty, sexual health, and sexual wellness. Since our founding in 2010, we have helped transform how people discover, experience, and purchase products in the fields of beauty care, skincare, and sexual health.
We offer a carefully curated selection of innovative beauty products, sex toys, sexual health products, and beauty tech solutions from international brands known for high quality, strong demand, and clear retail potential.
Distributor of beauty products, beauty tech, and sexual health products
Basic Instinct combines extensive experience in PR, retail, e-commerce, IT, and pop culture with a deep understanding of Nordic and Baltic consumers and retailers. Our product range is designed to meet demand across several rapidly growing categories, from advanced skincare, K-beauty, and beauty tech to sexual health and sexual wellness.
We work with products that set the standard for quality, safety, innovation, and user experience. Basic Instinct has also played an active role in the development of the world’s first ISO standard for sex toys.
Exclusive distributor in the Nordic and Baltic regions
Basic Instinct represents several international brands in beauty, skincare, beauty tech, sexual health, and sexual wellness.
CurrentBody Skin – Innovative beauty tech for advanced at-home skincare. Basic Instinct has exclusive distribution rights for CurrentBody Skin in the Nordic and Baltic regions.
Hanskin – A new brand at Basic Instinct. Hanskin is an established Korean skincare brand in the K-beauty sector, featuring vegan PDRN, advanced hydration, and visible “glass skin” results. With over 20 years of experience in Korean skincare, Hanskin combines research, effective ingredients, and modern skincare routines. Basic Instinct has exclusive distribution rights for Hanskin in the Nordic and Baltic regions.
ZIIP – Revolutionary beauty tech featuring micro- and nano-current technology for advanced at-home skincare.
Chic Amour – An intimate lifestyle brand focused on pleasure, design, and accessible sexual wellness. Basic Instinct holds exclusive distribution rights for Chic Amour in the Nordic and Baltic regions.
Tickler – A playful and accessible brand in sexual health and pleasure products. Basic Instinct has exclusive distribution rights for Tickler in the Nordic and Baltic regions.
Satisfyer – A global leader in sexual wellness and innovative sex toys.
TENGA & iroha – Japanese design, quality, and innovation in sexual health and pleasure tech.
Basic Instinct is the exclusive distributor in the Nordic and Baltic regions for CurrentBody Skin, Hanskin, Chic Amour, and Tickler. We are also the official distributor in the Nordic region for Satisfyer, TENGA, and iroha.
Strong retail partner in pharmacies, beauty, and wellness
Our business is built on strategic partnerships with leading retailers in pharmacies, beauty retail, department stores, e-commerce, and wellness. Through our experience in both B2B and B2C, we help international brands establish themselves, grow, and position themselves effectively in the Nordic and Baltic markets.
We offer our partners a strong product range, commercial insight, category development, product training, marketing support, and reliable logistics solutions.
High-Precision Logistics and Distribution
With efficient logistics solutions and our 3PL warehouse in Götene, Basic Instinct ensures reliable deliveries, high precision, and flexibility for both major retail chains and e-commerce players.
Our structure is tailored to meet demand in rapidly growing categories such as beauty tech, Korean skincare, sexual health, and sexual wellness.
Sustainable growth, quality, and innovation
Quality, safety, and long-term development are central to Basic Instinct’s work. We continuously develop our product range, optimize our processes, and strengthen our partnerships to drive sustainable growth for both brands and retailers.
Basic Instinct is a strong and growing team with broad expertise in sales, marketing, logistics, e-commerce, retail, and brand building. As our revenue grows, we are strengthening our organization, streamlining our processes, and building a stable structure for continued expansion in the Nordic and Baltic regions.
Basic Instinct – your partner in beauty and sexual health
Basic Instinct is a creative hub for beauty, beauty tech, K-beauty, sexual health, and sexual wellness. We build bridges between international brands, Nordic retail, and modern consumers with products that are innovative, relevant, and of high quality.
Company Information
Company: JLA Projects AB
Organization number: 556727-3635
Brand: Basic Instinct
3PL Warehouse: Götene
Exclusive distributor in the Nordic and Baltic regions for: CurrentBody Skin, Hanskin, Chic Amour, and Tickler
Official distributor in the Nordic region for: Satisfyer, TENGA, and iroha
For more information, please contact CEO Sophia Nystrand.
