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Basic Instinct – A Leader in Beauty Products and Sexual Wellness

Basic Instinct is the Nordic region’s leading distributor of beauty products and sexual wellness products. Since our founding in 2010, we have been at the forefront of changing and improving the way people experience and shop for intimate care products. Our goal is to offer products that don’t just enhance everyday life, but have the power to transform it.

INNOVATORS AND INDUSTRY PIONEERS

With a unique combination of PR, technology and pop culture, we have developed a product portfolio that sets high standards for safety, quality and environmental responsibility. We have played a key role in the development of the world’s first ISO standard for sex toys, and we don’t just follow trends – we create them.